- CONCEPT DESIGN
- JEWELRY DISPLAY FORM DESIGN
- VISUAL MERCHANDISING + PRODUCT PRESENTATION GUIDELINES
- PROJECT + VENDOR MANAGEMENT
- INSTALLATION + LOGISTICS
Photos courtesy of Lauren L Caron and WWD.
THE CLIENT | Bergdorf Goodman
THE PROJECT | Jewelry Salon
Taking visual cues from 1930s French moderne interiors, Bergdorf Goodman wanted to create a space that was grand yet intimate. They focused their attention to beautiful materials and details with custom-made, hexagonal cases and faceted display cases. UA was brought on to carry this vision out within the jewelry display forms and risers. Partnering with a production company, we designed a collection of over 8,000 custom fixtures to elevate and present the jewelry in true Bergdorf Goodman fashion.