THE SCOPE

  • CONCEPT DESIGN
  • JEWELRY DISPLAY FORM DESIGN
  • VISUAL MERCHANDISING + PRODUCT PRESENTATION GUIDELINES
  • PROJECT + VENDOR MANAGEMENT
  • INSTALLATION + LOGISTICS

Photos courtesy of Lauren L Caron and WWD. 

THE CLIENT | Bergdorf Goodman

THE PROJECT | Jewelry Salon

Taking visual cues from 1930s French moderne interiors, Bergdorf Goodman wanted to create a space that was grand yet intimate. They focused their attention to beautiful materials and details with custom-made, hexagonal cases and faceted display cases. UA was brought on to carry this vision out within the jewelry display forms and risers. Partnering with a production company, we designed a collection of over 8,000 custom fixtures to elevate and present the jewelry in true Bergdorf Goodman fashion.