- DEMOGRAPHIC RESEARCH
- COMPETITIVE RESEARCH
- VISUAL BRAND GUIDELINES
- GRAPHIC DESIGN
- PACKAGING DESIGN
- IN-STORE PRESENTATION GUIDELINES
- WINDOW PRESENTATION GUIDELINES
- CONCEPT DESIGN
- ART DIRECTION
- VENDOR INTRODUCTION
- VENDOR MANAGEMENT
- PROP + MATERIAL SOURCING
THE CLIENT | Ex Voto Vintage
THE PROJECT | Brand Identity & Aesthetic Design
Ex Voto Vintage is a quickly growing jewelry company based in Alabama, that was founded by Elizabeth Adams in 2009. The collection is one-of-a-kind and limited edition pieces from antique elements. The collection recently expanded the with the namesake collection, Elizabeth Adams, which is a line of fine jewelry in 14k gold and sterling.
Union Adorn was brought in to identify, define and determine the differences between the overall Ex Voto brand and the Elizabeth Adams collection, in order to properly communicate both lines to the public.
With the client defined the primary demographics for each collection through market research and brand analysis. With these findings we strategized the next steps in proper brand positioning, and an overall signature brand aesthetic. Developing visual brand guidelines allowed us to portray the brand's vision across multiple platforms, from website design, social media and marketing, packaging design, to store interiors and window displays.