We have been working with Ex Voto Vintage for several months now, defining visual brand strategy and implementing the vision across the various platforms of web design, social media, packaging design and last but not least, the store environment. The process is still on going as we finalize the presentation display forms, and packaging elements, but we are finally at a point where we can show the progress of this project.
One very exciting landmark is the recent opening of the new Montgomery, AL location. Elizabeth Adams, the owner and principle designer of Ex Voto Vintage discovered the new location in the spring of 2015 and immediately knew it would be the next store location for the brand. Other than the building's charm and great light, there was the added bonus of extra square footage to use for studio space.
During this time, Union Adorn worked closely with Ex Voto to advise them on interior design and visual presentation choices for the brand. We remained true to the founding design elements that are important to identity of the brand. Focusing on the vintage aesthetic, sophisticated yet informal textiles and textures, as well as European design influences. Elizabeth traveled as far as France to shop flea markets in Paris and Provence, back to her local southern countryside to hunt down such special elements as the antique lantern, that is used as the lighting focal point of the store. A favorite find, inspired by the charismatic style of Zelda Fitzgerald, is a vintage French tutu that is prominently displayed in the shop window.
Other historical nods and influences, are the Grecian busts of Diana, which whom are displayed through out the shop and within the windows on pedestals.
The next phase of this project will be to finalize the jewelry display forms, which will be the standard method of jewelry presentation amongst all of the Ex Voto locations. Ex Voto is currently seeking other store opportunities, be on the look out for the expansion of this special brand.
You can visit the new Ex Voto location at:
514 Cloverdale Road Suite 6, Montgomery, AL 36106 • 334.649.9121
The Birmingham location:
2402 Canterbury Road, Birmingham, AL 35223 • 205.538.7301
The Sattlelite showroom
409 East Magnolia Ave, Auburn, AL 36830